Senior Director, Planning & Proposition United Kingdom, London Full Time

Tbwa Chiat/Day Inc
PlayStation isn’t just the Best Place to Play – it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview: The Store Planning & Proposition Senior Director will lead the Planning & Proposition Team. They will take accountability for optimising the PlayStation Store commercial plan and will be responsible for leading the teams delivering Store end-to-end planning, pricing and promotional plans and activity to optimise Player LTV. They will collaborate with teams to deliver a cogent and impactful commercial strategy and will lead all Store commercial trading activities.

The role will ensure the effective operational execution of all store pricing and promotional activities, aligning plans with budgeted revenue and margin targets. Collaborating with multi-functional teams, the Senior Director will create compelling value propositions and integrated campaigns that showcase promotions and offers, while balancing revenue growth and margin delivery.

The Planning & Proposition Senior Director will be accountable for maximising the Store Player LTV. They will support teams to target distinct player groups with tailored messaging and promotions and will deliver impactful campaigns across Player life stages including early life, in-life and point of churn – ensuring that promotions and offers profitably improve retention and churn and deliver growth. The Senior Director will lead teams to deploy activities against a clear experimentation and testing approach and will support the development of frameworks to support learning and growth delivery.

What you’ll be doing:

• Accountable for developing, delivering, and optimising Store operational commercial plans.
• Responsible for leading the teams delivering Store end-to-end planning, operational pricing, and promotional plans to maximise player LTV, revenue, and profit.
• Responsible for translating the Planning & Proposition plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of performance indicators for all team members.
• Accountable for leading end-to-end store planning, translating budgets and forecasts into operational trading plans and ensuring that Publisher and Player strategies are supported through short, mid and longer-term activations and executions. Further coordinating with wider groups across SIE and Sony to ensure that adjacent product and commercial strategies are reflected in Store plans and across player touchpoints.
• Developing the end-to-end Store planning process to deliver clear and effective operational plans, with a focus on continuous improvement, increased efficiency through automation, and streamlined processes.
• Responsible for clearly communicating Store trading plan and performance.
• Accountable for designing and delivering promotional campaigns and sales initiatives that drive player traffic, conversion rates, and player retention to improve revenue and margin.
• Monitor and measure the effectiveness of pricing and promotional strategies through KPIs and adjusting approaches based on performance metrics and market feedback.
• Responsible for optimising operational pricing decisions across the Store team, ensuring pricing delivers maximum revenues and margin.
• Accountability for overseeing, developing, and optimising the Store player growth performance on an ongoing basis.
• Working with the Store leadership to develop data driven decision making across the Store, further developing experimentation, and testing approaches.
• Accountable for leading the Planning and Proposition team, setting the highest standards of hiring, training and development, retention, and employee satisfaction.
• Act as a mentor and coach for their team supporting them to drive exceptional performance.

What we’re looking for:

• 18+ years of experience in digital-focused environments, with extensive expertise in leading direct-to-consumer commercial operations and developing and executing end-to-end commercial and trading plans. Proven track record in building and managing forecasts is essential.
• Experience in delivering profitable commercial growth and operating across multiple disciplines to drive performance.
• Experience in developing and managing commercial targets, and experience in coordinating and presenting trade performance review packs for a wide spectrum of audiences. Ability to analyse the detail but to also communicate key business initiatives in an elevated way.
• Experience of leading pricing and promotions focused functions, with a demonstrable track record of delivering growth through impactful commercial and customer focused strategies.
• Experience of developing deep understanding of customer trends and behaviours and building personalised, targeted digital programmes to drive growth.
• Able to use analytics to drive performance and trading plans.
• Demonstrates high commercial instinct and passion for the games industry.
• Experience of delivering in a high energy/ fast paced /changing environment.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• 25 days holiday per year
• On Site Gym
• Free soft drinks
• Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job indicates a required field

First Name

Last Name

Email

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

What is your current salary?

What are your salary expectations?

What is your current notice period?

If other, please provide.

Have you previously worked for Sony? Select

How did you hear about this job? Select

If Employee Referral, please provide the name of the employee who referred you.

Do you wish to be considered for other roles? Select

Would you like to stay connected with us? Select

Question: Stay Connected for Future Opportunities?

Thank you so much for considering a role with us! Should this position not be the perfect fit right now, we would be excited about the chance to explore future opportunities with you. By selecting “Yes,” you’ll allow us to keep your details on file for the next 24 months. This means we can reach out to you about other exciting roles that may fit your skills and interests as they come up. We’re eager to stay connected!

We take your privacy seriously and will ensure your information is securely stored and used only for recruitment purposes, as outlined in our (Candidate Privacy Notice). Please take a moment to review it for more details.

UK Diversity & Inclusion – Voluntary Equal Opportunity Monitoring Sony Interactive Entertainment Europe Limited (‘SIEE’) is committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Collecting diversity data is intended to help SIEE maintain equal opportunities best practice and identify barriers to workforce equality and diversity. Please read this notification and consent before you decide whether to submit your diversity data in the survey below.

SIEE will treat all survey responses in the strictest confidence, and our personnel with decision-making role in the recruitment process can only see aggregated reports on the results of the survey and cannot allocate these aggregated reports to individual applicants. There is no obligation on you to provide diversity data, SIEE will treat all applicants the same regardless of whether they provide diversity data or not, and any responses to the survey will not affect our decision on your application.

You can withdraw your consent at any time . click apply for full job details