Senior Manager – Product Activation Full Time

McDonald’s Corporation
Company Description:

McDonald’s new growth strategy, Accelerating the Arches, encompasses all aspects of our business as the leading global omni-channel restaurant brand. As the consumer landscape shifts, we are using our competitive advantages to further strengthen our brand. One of our core growth strategies is to Double Down on the 3Ds (Delivery, Digital and Drive Thru). McDonald’s will accelerate product innovation so 65M+ customers a day will experience a fast, easy experience, whether at one of our 25,000 and growing Drive Thrus, through McDelivery, dine-in or takeaway.

Leading this revolution is McDonald’s Customer Experience organization; we are a group of talented people with a multitude of skills who seek to continuously enhance our customers and crew member experience by solving hard problems and building the latest and coolest of capabilities for our digital platforms.

Job Description:

About archOS

archOS is a multi-year transformational program aimed at standardizing, optimizing, and modernizing our tech stacks and business processes. It supports our Consumer & Restaurant Platforms and serves as an enterprise enabler, laying the foundation for our broader digital ambitions and growth goals. This foundation will enable us to deliver capabilities rapidly in a stable environment and support new initiatives as part of our Digital Engagement Strategy.

Role Overview

This role is part of McDonald’s Customer Experience function (MCX) and the Innovation & Product team, reporting to the Director – archOS Product Activation. The Senior Manager – Product Activation, is responsible for running the discovery and definition of the activation steps needed to migrate markets from their legacy tools and processes to the Global Mobile App (GMA) and Martech stack.

Primary Responsibilities

1. Define the activation steps required for market migration to the new tech stack.
2. Collaborate with stakeholders, including change management, product teams, learning and development, global technology, marketing, and market segments.
3. Create and test deliverables needed for activation.
4. Support markets during the activation phase.
5. Serve as the single point of contact and coordinator for markets during activation.
6. Ensure a seamless transition to the new technology stack and processes.

Core Responsibilities & Accountabilities:

1. Run the discovery and definition of the activation steps & deliverables needed to migrate markets from their legacy tools and processes to the Global Mobile App (GMA) & Martech stack
   • Ensuring best practices, knowledge and standards are followed.
   • Identify opportunities to leverage solutions and drive standardisation.
   • Recognise and communicate areas of opportunity for improvement.
   • Build a consolidated activation plan that ensures seamless transition to the new technology stack and business processes.
2. Support the creation of activation deliverables, ensuring alignment with the overall rollout workstreams and key stakeholders (incl. training, change management, product management, marketing, segments and markets)
   • Ensure training deliverables are fit for purpose, work with relevant SMEs and L&D on content creation, align with segment and markets on training needs.
   • Ensure relevant playbooks and checklists are created to support market teams during the market activation phase.
3. Understand the components required for activation in each market, including pre-deployment planning (pre reqs) and in-market execution and collaborate with segment and market teams to define resource needs, create detailed plans, and manage lead times for activation.
4. Act as single point of contact for a market during the market activation phase.
   • Coordinate the activation of GMA and supporting systems in assigned markets, ensuring proper integration and functionality.
   • Support markets in completing the activation playbooks and other activation activities (training, data migration, system testing) and are ready for transition.
5. Lead the coordination and creation of market-specific configurations, addressing local fiscal and legal requirements and challenges.
6. Provide hyper care support post-activation, ensuring a smooth transition and addressing any operational issues.

Qualifications:

Educational Background

• Bachelor of Science in Product Management, Computer Science, Business, or a related field.

Professional Experience

• History of progressively responsible roles related to product management.
• Experience with enterprise-wide technology projects (preferred).

Skills and Abilities

• Ability to work effectively across multiple business functions in a global organization.
• Skilled in gathering and interpreting business and technology requirements.
• Hands-on problem-solving skills with the ability to generate innovative ideas and solutions.
• Strong analytical, problem-solving, and organizational skills.
• Proficient in data manipulation, analysis, and reporting.
• Strong proficiency in PowerPoint and Excel.
• Understanding of and experience with Agile and product-centric methodologies.

Personal Qualities

• Confident and assertive, with the ability to ensure plans are adhered to and expectations are managed.
• Excellent interpersonal, communication, and presentation skills.
• Ability to work under pressure, meet deadlines, and manage multiple tasks simultaneously.

Additional Information:

At McDonald’s we are People from all Walks of Life

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.