Digital Marketing Lead Full Time

Verisart

About Verisart

Verisart provides pioneering solutions for verifying authenticity, creating digital collectibles and building community. Established in 2015, Verisart has helped over 40,000 creators and brands grow their businesses with the Verisart Shopify App, patented Certificates of Authenticity, secure printed products and tokengating.

The role

As our Digital Marketing Manager/executive you will plan, execute and optimize digital marketing campaigns

across SEO, SEM and social media channels. You’ll work closely with the Head of Community

and a high-performing cross-functional product team that includes a PM, product designers and engineers.

About you

You are a mid-senior level digital marketer with at least 2-3 years experience in a fast-paced agency or business. You have delivered measurable outcomes for your organization and can point to specific examples of the contributions you made. You have strong time-management skills and a methodical, process-driven approach. You’re highly analytical and can use data to inform and iterate. You’re resilient and up for the challenge of forging new territory in crypto art, NFTs and blockchain.

Responsibilities

• Developing a clear paid marketing strategy that works alongside the overall marketing and business goals
• Working with key internal stakeholders to ensure that all activity is brand-appropriate, balanced and commercially successful.
• Identifying new paid acquisition and testing opportunities, appropriate to our key target customer groups & regions

Organic SEO:

• Define and track organic SEO KPIs and reporting
• Execute and facilitate technical SEO optimizations and improvements
• Work with the Head of Community to define an SEO content strategy
• Grow organic referral traffic on a quarterly basis

Paid Advertising:

• Planning and executing paid digital marketing campaigns from start to finish (SEM, social media, display advertising, etc.)
• Plan, execute, and measure experiments and conversion tests
• Brainstorm new and creative growth strategies through digital marketing
• Identify trends and insights and optimize spend and performance based on those insights
• Measure and report performance of all digital marketing campaigns and assess against goals

Experience

• 2-3 years of experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, paid
• social media and display advertising campaigns
• Understanding of Organic SEO standard methodologies with some experience executing
• optimizations and techniques (meta tags, redirects, keyword strategy, etc)
• Experience with Web analytics tools, especially Google Analytics is a real advantage
• Standard tech productivity packages (Google suite, Notion, Jira, etc.)
• Basic image and video editing skills (Figma, Canva) would be great!

Benefits

• Competitive salary and stock options
• Work on some of the most exciting tech around in a market that is growing exponentially
• Opportunity to work with a passionate and dedicated team innovating in blockchain
• Bright workspace in Mayfair, London with good transport links
• Hybrid work pattern: 3 days in the office and optionally 2 days working from home

Prioritizing UK-based candidates

This role has a hybrid working pattern. We are not able to offer visa sponsorship for this role. We are prioritizing candidates already in the UK and within traveling distance to our office in Mayfair, London.